GRID PLAYBOOKS
Arm your partners, as well as your channel account managers, with the right information to increase the adoption of your demand generation campaigns
Grid Playbooks give your partners and Channel Account Managers access to important campaign information, like:
The objective of the demand generation campaign
The target audience
Visibility of each email template
Visibility of the microsite
How partners should follow up on leads (inclusive of call scripts)
Tutorials on how to use the Grid along with best practices of digital marketing
Ideas and initiatives your channel account managers can employ to increase the uptake of your demand generation campaign
Finally, a BIG call to action encouraging the partner to register for your campaign.
Grid Playbooks are a great way to increase awareness of your demand generation campaigns and, more importantly, encourage as many partners as possible to leverage your campaigns–resulting in greater ROI for you.
HERE'S HOW GRID WEBINARS WORK
1.
We build your Grid Playbook with all of your Demand Generation campaign assets, along with the tutorials and best practice guides
2.
The Grid Partner Concierge Service team then launches an email to your list of targeted partners, directing them to the Grid Playbook microsite. Your Channel Account Managers are also sent an email to the Grid Playbook, with their version containing initiatives on how to encourage uptake of the Demand Generation campaigns amongst their partner accounts.
3.
The Grid Partner Concierge Service team receives lead alerts in real-time, outlining which partners have clicked through to the Grid Playbook; what they looked at; and, whether or not they've registered for any campaigns. The team then follows up your partners to help on-board and educate them on your Demand Generation campaign, resulting in more campaign executions, leads generated and sales made.
In addition, our Partner Concierge Service's integrated telesales teams provide on-boarding, 1-on-1 demos, offers campaign advice and, in some cases, will actually launch campaigns for your partners.
A dedicated team of Grid experts in Sydney, Tokyo, Bucharest and Utah can provide rapid customer service to your partner community, around the world, educating them about your latest Grid campaigns.
Learn more about our Sales & Enablement Tools